Fashion To Figure is a retailer that specializes in plus-size clothing and accessories. In November 2017, the company’s parent company filed for bankruptcy. Although it is a small company, Fashion To Figure has become a popular brand for women of all shapes and sizes. However, in recent weeks, it has suffered a significant setback, with a decline in sales and an apparent change in management.
Michael Kaplan’s fashion to figure company
Michael Kaplan, co-founder of Fashion to Figure, has developed a company that focuses on fashionable, trend-driven clothing for plus-size women. The company’s mission is to improve the lives of those who wear their clothes. Inspired by his great-grandmother, Lena Bryant, who started the plus-size fashion line Lane Bryant over a century ago, Kaplan has turned his great-grandmother’s concept into a reality.
The founders of Fashion to Figure, Michael and Nick Kaplan, have extensive experience in the retail industry. They also have a background in venture capital. Michael Kaplan’s firm, MKaps LLC, focuses on consumer related brands and is a resident of the XRC Labs consumer and retail innovation incubator in Brooklyn.
Fashion To Figure offers clothes and accessories in sizes twelve to 26. Most items sell for under $40. The company is not vertically integrated, so it sources inventory from more than 100 vendors. According to the company’s CEO, this allows the company to react to fashion trends more quickly, which is important for women who are plus-sized. Customers can use stylists to help them pick out outfits that complement their body type.
Michael Kaplan co-founded the Plus Size Clothing Company in 2002. The company offers high-quality clothing at a reasonable price. It also has a separate section for pregnant women. The company is headquartered in New York, and also sells accessories like handbags, clutches, hats, and more. It currently employs almost 50 people.
Fashion To Figure launched its first store in West Nyack, New York in October 2004, and a second location in Livingston, New Jersey in 2005. By 2011, the company had seven physical stores across New York and New Jersey. In 2010, it launched an online store and now serves a global customer base.
New York & Company’s acquisition of certain assets of fashion to figure
New York & Company has acquired certain assets of Fashion to Figure, including the fashion brand’s trademarks and in-store assets. The company plans to keep the brand’s DNA and operational expertise while implementing a new business model. It already has a strong digital business and a celebrity platform, so the acquisition should help it preserve the brand’s identity. It also expects to hire some of the former Fashion to Figure employees. It plans to begin re-launching the brand in early 2018.
New York & Company is planning to hire Fashion to Figure’s employees and negotiate lease agreements with landlords to continue operations. It expects to be operational by February 2018. It’s expected that this acquisition will help the brand regain its popularity in the plus-size market. The company plans to capitalize on the growing plus-size market, which was estimated to be worth $21 billion in 2016. It has grown twice as fast as the US women’s apparel industry in the last three years, and it expects to continue to grow exponentially.
The acquisition of Fashion to Figure’s assets will give New York & Company access to a brand with a legacy of quality plus-size fashion. New York & Company will re-launch the brand on the Internet in early February. This will give them an opportunity to recapture past profits from Fashion to Figure.
The company plans to incorporate celebrity endorsements into its marketing plans. Its parent company, RTW Retailwinds, has also entered into an asset purchase agreement with Sunrise Brands LLC, which will acquire the New York & Company and Fashion to Figure websites and certain related intellectual property. In return, Sunrise Brands will assume certain liabilities, including the obligations related to gift card honouring and subscription businesses.
Locations
Fashion To Figure is a plus-size women’s fashion retailer in New York and New Jersey. They offer casual and semi-formal apparel as well as accessories, all at reasonable prices. Founded in 2004, they have seven physical locations in New York and New Jersey. Additionally, they offer an online store to serve their growing international customer base.
To find a Fashion To Figure store in your area, simply visit their website. You can find the store address, hours of operation, and even customer reviews and ratings for each location. You can also find contact information by clicking on the store’s name. Alternatively, you can call them up to see if there is a special promotion going on at your local location.